About Us

About Us

The Goodnight Co. is a sleep company on a mission: to deliver a better, natural night’s sleep for everyone. Our products are designed for young and old, shift workers, business moguls, nurses, the jet lagged, new mothers, night owls and everyone in between.  

Established in Brisbane in 2015, founders Shea Morrison and Danielle Knight set out to create a business that focuses purely on sleep and wellbeing. Together they have identified and developed effective, evidence-based ways to fall asleep, stay asleep and manage inevitable sleep disruptions. The Goodnight Co. range of sleep solutions includes the 5-star rated Deep Sleep Drops, sleep supplements, aromatherapy, sleep mists and ceramic diffusers as well as luxurious silk pillowcases, sleep masks and more. 

Five years since its inception, the Goodnight Co.’s sleep revolution continues to gain momentum, with customers around the world celebrating their sleep improvements. The company has more than 200 wholesale stockists in Australia and the United States. As well as a Thrive Global Partnership with Arianna Huffington, The Goodnight Co. products are featured at World Luxury Spa Award winner Gwinganna Lifestyle Retreat; in guest turndown services at Crown Hotels and the St. Regis Hong Kong, with exciting new hotel partnerships to be announced throughout 2020. Shea and Danielle also host luxury Sleep Retreats, that have supported sleep-deprived participants to experience nine hours of ‘peaceful sleep’ and regularly write on sleep health and the science of sleep for their popular blog The Journal 

The Goodnight Co.’s headquarters is in Fortitude Valley, Brisbane, at the centre of Australia’s most stylish and influential retail, hospitality and lifestyle business hub. 

Sleep well, be well.


Danielle Knight, Co-Founder

After a successful corporate career in HR, IT and business consulting, Danielle established The Goodnight Co. in 2015 with lifelong friend Shea Morrison. Danielle leads business operations, logistics, key client accounts and corporate partnerships. Danielle lives in Brisbane with her husband and three children.

A former water polo player competing at a national level, Danielle still likes to embrace each morning with a 5am start, after sleeping soundly on her favourite navy 100% Mulberry Silk Pillowcase from The Goodnight Co. 

"For me, it’s about providing even the busiest people with a goodnight’s sleep every day, supporting them to truly take care of themselves.”


Shea Morrison, Co-Founder

Shea Morrison left a hectic career in radio advertising in Brisbane in 2014 to focus solely on the development of The Goodnight Co.’s brand, sales and marketing strategy. She is also hands-on with all aspects of product development, working closely with the company’s aromatherapy, naturopathic and homeopathic partners. Always entrepreneurial, Shea has more than 20 years’ experience with fast-growth companies including Austereo and Nova Entertainment. She founded the agency Collaborative Media Group and has successfully run multiple companies in the beauty/wellness sectors. She has a Bachelor of Business, Advertising and Public Relations from Queensland University of Technology. She lives in Brisbane with her husband and two children.

The growth of the The Goodnight Co. and the genuine consumer love for the product ranges continues to inspire Shea – particularly her daughters’ love of sleeping with her favourite Charcoal Silk Sleep Masks! A woman who has always needed a lot of sleep, Shea is often known to retire at 8:30pm, ready for a 5am start. 

“Sleep and wellness is where I want to be, because I know we can make a genuine difference to people’s lives.”