The Goodnight Co. was established by two Australian mums in early 2015. Having heard about the many benefits of sleeping on silk, founders Shea and Danielle decided that they wanted to help make a good night’s sleep easier to come by. So, with a desire to find the perfect sleep solution, the two young mums went about finding the perfect silk to match the strictest of quality criteria.
And once they found the elusive silk product, the Goodnight Co. was born! The range launched with a selection of luxurious pillow cases and sleep masks that are truly to die for.
Since launching The Goodnight Co. in early 2015, the product range has expanded to include silk sleep masks, sleep tees made from 100% cotton, a chemical free silk washing liquid and a range of crystals, each with a unique combination of healing properties which you can take with you, wherever your head hits the pillow.
After a busy corporate career Shea swapped the city and joined her best friend Danielle on their dream journey. Shea combines her experience and passion to tap into how silk can benefit us while we sleep. We all want to wake up with hydrated, radiant looking skin, as well as smoother, frizz-free hair, perfect right?
Shea focus on the health and wellbeing and researching the best products to launch next, while also spreading the word and shouting about our milestones on our social media channels.
“We like to think of our products as forming part of your nightly beauty routine and not as bedding. The benefits of a goodnight sleep extend to all areas of my life, better quality family time, I look fresh and feel better and when I’m at work I’m so much more productive. We want to help other people enjoy then benefits of a good nights sleep.”
After spending 15 years working in radio, Shea knew it was the right time to delve into a new challenge. Taking the leap one step further, Shea jumped into setting up a new business with Danielle while they were both pregnant. With a long history of working with successful business, she is particularly passionate about changing the way we view sleep through wellness.
After working in HR in the IT industry Danielle set out on a different journey that combined her super organisation skills, her creative streak and took a leap of faith with Shea. The sleep journey started while the friends were pregnant – a perfect time to throw yourself into the deep end and start a new business.
Danielle focuses on the daily operations of the business and keeping the business grounded and on track to change the way we view getting into bed. She is on a mission to spread the word about the benefits of sleeping on silk and sharing the beautiful products.
“We wanted to find a way to help people take better care of themselves as well as the other important people in their lives.” After reading about the amazing health and beauty benefits of sleeping on silk, we decided to design a range of luxurious silk pillowcases with the goal of providing even the busiest people with a true bedtime story. The perfect beauty sleep.”
Danielle spends her time streamlining the customer experience, logistics, customer service and lots in between. You’ll find her tucked up in bed after the girls are asleep with her favourite charcoal silk mask on. Talking about living and breathing The Goodnight Co.
Say hello to our dream team
While we love sleep we also love hearing about your experiences with our silk products. Chat to us: